Customer Loyalty Sweepstakes: The winner engages the customer securely

The 2016 Nielsen report addressing customer loyalty,  “Allegiant Alignment: What Faithful Followers of Retail Loyalty Programs Want” based on the 2016 Nielsen Global Survey of Loyalty Sentiment polled more than 30,000 online consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. They found loyalty programs continue to hook and keep hooked individual consumers. Nielsen …